Journal
article 23
newest release
Thu, Aug 27, 26
A SOFT BURN:
A Study In Light, Color, And The Space Between Afternoon And Evening
Summer 2026 — A Soft BurnFor our latest campaign, we built a constructed environment that allowed us to stretch summer’s lingering light through diffusion, haze and warm color.
article 22
older features
Tue, Feb 17, 26
Seeing is shaped by light, proportion, and context. A reflection on design, balance, and restraint — and how clarity emerges when every element is allowed its proper place.
Fri, Dec 05, 25
SEA RANCH:
A STUDY IN WEATHER, HUMAN ECCENTRICITY, AND THE QUIET PURPOSE OF DESIGN
On days shaped by weather, chance, and reflection, good eyewear becomes more than an accessory. It becomes a tool—something that helps you meet the land with clarity. Out here, that feels necessary...
Wed, Jul 30, 25
Complete Control:
An Elevated Driving Experience - WG 2025
We understand the pursuit of control at high speed—the delicate dance between tire and tarmac, always on the edge of adhesion. While we can't solve for traction, we can elevate the driving experien...
Sun, Jun 15, 25
Late Checkout | JW x Mr. C Hotels 2025
For our second collaboration with Mr. C, we handed the spotlight to a cast unlike any other—five rambunctious older folks who are part of an acting class up in Del Rey, Florida. The task was simple...
Fri, Apr 04, 25
High Tides - A homage to the Beach Head
Our latest campaign is an homage to the Beach Head, the locals and our city, Miami. High Tides focuses on the quirky, bold and beautiful flavors of life the city has to offer, which inspired our ne...
Mon, Dec 16, 24
For our latest collaboration, Johann Wolff teamed up with a dear friend to create something truly special. We flew down to CDMX to meet up with the one and only Abeja, from Rawayana, as the collabo...
Mon, Jun 03, 24
See the world as Simon sees it by interacting with our latest release, a decadently neutral champagne colorway that allows the lenses to take center stage. The JW x Simon Grossmann partnership feat...
Sun, Jun 02, 24
Be it traversing your daily commute to stepping away from the screen for a break outside. Exceptional eyewear makes for an enhanced quality of life. And not to mention deep rooted style points thr...
Sun, Apr 28, 24
Johann Wolff X Walt Grace Vintage
Garage doors rattling open as the morning’s light seeps through. Click of the car door open followed by a crisp thump shut. Keys fumbling into the ignition and suddenly the engine awakens with a ge...
Sun, Jun 25, 23
When designing, be it a car, a watch or a fine pair of spectacles, it’s necessary to place ideas aside and revisit them at a later date. Well, we did just that. Read more about our latest retake on...