Miami Summer light has a way of lingering. The afternoon stretches, warmth deepens, edges begin to dissolve. There’s a moment before evening when everything feels softer, warmer, slightly less defined, a slow burn before the day finally gives way.

For our latest campaign, we wanted to hold onto that hour.

Rather than chase the light outdoors, we built it ourselves. Diffusion film, warm color, texture, and controlled light transformed the set into an installation of its own. Layers shifted between transparent and opaque, sharp and blurred, creating an environment that changed depending on where you stood—and what you were looking through.

At the center: four new Johann Wolff frames, each approaching shape, structure, and proportion differently.

MARCEL

Marcel starts with the familiarity of an oval and pushes it somewhere sharper. A high bridge gives the frame its distinct expression, while a continuous metal reinforcement runs behind the bridge and into the nose pads, bringing structure to the acetate chassis.

Medium to large in fit and deliberately expressive, Marcel is a frame with presence. It knows how to take up space.

KARL

Karl is quieter by design. A medium-fit rectangular silhouette, balanced acetate thickness and subtle step-back hinge give it proportions that feel immediately familiar, but more deliberate the closer you look.

It’s straightforward without being ordinary. A rectangular frame built around restraint, balance and quiet authority.

KALIBER

Kaliber takes a different approach entirely. An ultra-light titanium chassis holds semi-rimless square lenses cut into a softened octagonal shape, giving the frame an almost instrument-like precision.

Nearly weightless on the face, it proves distinction doesn’t have to come from bulk. Clean, technical, and refined.

BERTHA

Bertha brings together the soft lift of a butterfly frame, the attitude of ’90s eyewear, and the structure of a rectangular lens.

Chunky acetate gives the silhouette weight, while subtle beveling keeps it from feeling heavy. The result is expressive without becoming precious—a frame built to lead a look, but easy enough to keep reaching for.

Four frames, four different expressions, seen through the same shifting light.

As summer begins to give way, the installation let us stretch its lingering afternoon light. Marcel, Karl, Kaliber, and Bertha sit at its center—four distinct designs, each offering a different way into the collection.

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